|
Direct Mail Adhesive Applications
In the pressroom the requirements span a broad spectrum, ranging
from multi-page direct mail pieces to single page publication
inserts, and from Sunday newspaper advertisements to corporate
brochures. Adhesives in the pressroom offer their own set of
challenges including fast line speeds, clean and consistent
machining, various paper stocks, and quick turn-around. HAR offers a
complete line of water-based and hot melt adhesives to meet these
challenges.
A key goal of direct mail advertisements is to create the best
return envelopes. The direct mail industry sends advertisements
directly to prospective buyers of their products. As in all
advertisements, appearance is critical in helping to make a good
impression. High quality materials must be used to make this
impression and HAR supports these efforts with a wide range of
adhesive capabilities for direct mail return envelopes.
We also offer many different adhesives for creating advertisements
and fliers. Whether you call it press paste, spine glue or web
paste, HAR has adhesives to meet your needs. Small fliers,
advertisements and pamphlets are often a series of multiple pages
that are folded and attached in the middle. This attachment can be
made with either adhesives or staples. When it is an adhesive it is
called press paste, web paste or spine glue. A good press paste
extrudes cleanly and consistently with a clean cutoff. It also must
create a fiber-tearing bond on a variety of substrates.
To view a different industry, select a link below. |
