In 1999, the H.B. Fuller Company decided to begin a distributor program for its line of Packaged Adhesives, Converting Adhesives, and Product Assembly Adhesives.
More than 300 companies from across the country were considered over a nearly two-year process. H.B. Fuller even hired a consulting firm to help them select the final companies that would form their initial distributor network.
Now, for those who may be unfamiliar with H.B. Fuller, they have been a leading global adhesives provider focusing on perfecting adhesives, sealants, and other specialty chemical products to improve products and lives for 130+ years. AKA: They are the big-name worldwide pro in the industry. They sell to the largest companies in the world. They recognized that they needed a distributor network to better serve and secure relationships with an underserved tier of customers.